If you run an adult-oriented company, I don’t have to tell you about the importance of online marketing. For many such businesses, it’s the only method of advertising and marketing outreach. Yet it has its obstacles and difficulties. It’s one of the reasons why I developed a website to help promote and centralize adult sex education information. This effort would not have been possible without the sponsorship of companies like Lubezilla, sextoys.co.uk, Lucky Bloke, GLYDE, My Secret Luxury, Burlesque Toy Shop and Lovehoney. I am very grateful that they took the chance and saw the value of being associated with a sex-positive education campaign and investing in a website that started from ground zero.
I’m happy to report that after 11 short active days, the #AdultSexEdMonth website broke Alexa’s global 1 million mark at 971,616 and ranks 88,773 in the United States. It’s a very respectable accomplishment.
Similarly, the #AdultSexEdMonth Twitter account @AdultSexEdMonth, has 1,500 followers and a Klout score of 56, a pretty respectable niche influencer ranking.
These are only analytical measurements of #AdultSexEdMonth, but the human social media participation and interaction has been nothing short of active and enthusiastic among companies, bloggers, sex industry professionals and the people that follow them.
How you leverage the strength of this social media campaign is up to you. Be creative with it. Engage with followers. Find any way of making the most of it over the next 19 days. It just may change the way we promote, share and discuss adult information and businesses for the months and years to come.