Online retailers, you’ll definitely want to get on board with Facebook’s new “Buy” button.
Facebook just announced today (Thursday, July 17) that it is testing the new service with select small to medium-sized businesses in the U.S. Posts will show up on news feeds and will allow Facebook members to make their purchases without leaving the site on their desktop or mobile device.
None of the credit or debit card information people share with Facebook when completing a transaction will be shared with other advertisers, and people can select whether or not they’d like to save payment information for future purchases.
Facebook says that it is not charging businesses to use the “Buy” button, although it’s a safe assumption that it will encourage businesses to pay for sponsored posts.
But will Facebook allow adult businesses to be in on the game? It’s a good guess that the “Buy” button will be okay with safe products — bath and body products and lingerie — but that’s only speculation. Time will tell. Stay posted. I’ll be keeping track.